scoundrel |ˈskoundrəl| | noun
a dishonest or unscrupulous person; a rogue
Eddie Bernays, scoundrel extraordinaire!
“Freeing” women to smoke to increase the profits of his tobacco company client was one of the more innocent of Bernays’ projects. He also helped to “manufacture public consent” for World War I and helped many corporations manipulate the public mind. You can tell how pleased he is with himself in this video. He wrote a book called Propaganda that Hitler’s propaganda minister, Goebbels, praised for its value to the Nazi movement. The most skilled public relations firms make you think your purchasing or political choices are your own original ideas and logical conclusions, while their campaigns are carefully designed to appeal to your unconscious, irrational emotions.