they throw in just enough doublespeak to make you forget that they’re trying to sell you something you don’t really need: equivocating, evasion, dodging, beating about the bush, pussyfooting (around); jargon, double-talk, gibberish, gobbledygook; informal -speak, -ese, -babble.

How it looks today…

By means of ever more effective methods of mind-manipulation, the democracies will change their nature: the quaint old forms – elections, parliaments, Supreme Courts and all the rest – will remain.

The underlying substance will be a new kind of totalitarianism. All the traditional names, all the hallowed slogans will remain exactly what they were in the good old days. Democracy and freedom will be the theme of every broadcast and editorial. Meanwhile the ruling oligarchy and its highly trained elite of soldiers, policemen, thought-manufacturers and mind-manipulators will quietly run the show as they see fit.

– Aldous Huxley, author of Brave New World

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